STUDY OF ETHICS TRAINING INFLUENCE ON ETHICAL BEHAVIOR OF MEDICAL REPRESENTATIVES IN PHARMACEUTICAL INDUSTRY

Pharmaceutical Science-Pharmacy Practice

Authors

  • MOLUGULU NAGASHEKHARA Masterskill College of Nursing and Health, KK Metro Campus, Kota Kinabalu, Sabah, Malaysia
  • SYED OMAR SYED AGIL Director, Center for External Program Professor, Tun Abdul Razak School of Government UNIRAZAK Kuala Lumpur, Malaysia
  • R E UGANDAR Senior Lecturer St.John's Pharmacy College No.6, 2nd main, 2nd Stage, Vijayanagar BANGALORE-560 040. Karnataka state - INDIA

Keywords:

medical representative, ethics training, ethical behavior, pharmaceutical industry

Abstract

Previous studies provide mixed and varied results on influence of ethics training on ethical behavior of the sales force. Poor regulatory system and no stringent codes on ethics by the concerned regulatory bodies in the pharmaceutical industry in India created an urgent need to conduct the present study. It is a correlation and a cross sectional study conducted under non-contrived setting where data is collected using a structured questionnaire (n=300). Results show that graduates and less than 35 years of age group medical representatives have better influence on ethical behavior after their ethics training. Researchers strongly recommend that, roleplaying scenarios and real-world examples from the field and detailing them how they fit or violate the policies or regulations are valuable. Pharmaceutical companies are advised to reinforce ethics training online to ensure consistent delivery as ethics improves employee morale, recruitment, retention and success in sales

Published

2012-09-30

How to Cite

NAGASHEKHARA, M., OMAR SYED AGIL, S. ., & R E UGANDAR. (2012). STUDY OF ETHICS TRAINING INFLUENCE ON ETHICAL BEHAVIOR OF MEDICAL REPRESENTATIVES IN PHARMACEUTICAL INDUSTRY: Pharmaceutical Science-Pharmacy Practice. International Journal of Life Science and Pharma Research, 2(3), P1-P11. Retrieved from https://www.ijlpr.com/index.php/journal/article/view/243

Issue

Volume 2 Issue 3, July - Sep 2012

Section

Research Articles

Copyright (c) 2022 MOLUGULU NAGASHEKHARA, SYED OMAR SYED AGIL, R E UGANDAR

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.