Sahdev, D. A. ., and D. S. . Sen Gupta. “The Perspective of Marketing Mix Elements in Health Care Services – A Review: Life Sciences -Diagnostic Industry”. International Journal of Life Science and Pharma Research, vol. 13, no. 5, Sept. 2023, pp. L14-L20, doi:10.22376/ijlpr.2023.13.5.L14-L20.